Meet Jewel Ifeguni! Our founder and CEO launched YouMatter Studios in 2017 as a game studio with a mission to improve representation in media. A couple of films later, her startup evolved into a media company whose focus is on empowering and fore fronting marginalized voices. When she is not running YMS, Jewel is working for Xbox and prioritizing making YMS's products and services inclusive. To see what her life looks like, checkout #jewelzstartupjourney on Youtube and LinkedIn.

| AIRA LHEIZ AQUINO| Design Manager and Company Culture

Aira WordPress

Meet Aira! She is a Chicago-based Civic Engagement professional whose north star is to design avenues for public imagination and to uplift underinvested communities using strengths and identity-based innovation.

Aira states: " I've always been a fan of Jewel and YMS since I met her in iVenture in 2018, and I'm really grateful to have the opportunity to be channeling my activism artistically through this studio. Between my job and YMS, I tend to my house plants."

| DANIELLE BOIVIN | Content & Outreach

Danielle WordPress

Danielle is an actor, musician, and writer living in NYC. She met Jewel and the rest of YMS through her brother Nick. Danielle tries to create art that focuses on representation and empathy; which lines up with the YMS mission.

| AARON-MICHAEL BLACKMAN | Artistic Director

Aaron WordPress

Aaron is one of the many people Jewel picked up on the road to making fantastic content. He works at Microsoft as a Technical Writer in Xbox along with Jewel. They met through the Blacks At Xbox group. Aaron-Michael wrote the theme song for Why We're Here and now he is coming along for more of the ride.

| PAMELA BINDA | Social Media Marketing Specialist

Pamela WordPress

Pamela and is currently a Master's degree in Business at the University of Illinois at Urbana-Champaign. She has a passion for both makeup and her beloved Yorkie, Lucy. Her connection to YMS is through a mutual friend of Jewel’s and mine, Lily. She currently works on various social media campaigns to help expose YMStudios to a wider audience.

| APURVA CHARKAVORTY | Content & Outreach

Apurva WordPress

Apurva recently graduated from the University of Illinois, Urbana-Champaign with a Bachelor's degree in Statistics & English. She has a huge passion for tech, and the empathy-building impacts tech can have on the community. Her journey with Jewel and YMS began with TheDriveVR back in 2018. You can find her currently working on topics for upcoming YMS content and expanding YMStudios audience.

| RISHIKA SINGH | Outreach & Education

Rishka WordPress

Rishika is a junior from Naperville, IL studying Finance, Marketing, and Law, Ethics & Decision Making at Indiana University - Bloomington. She is an advocate for human rights, women's reproductive rights, and climate change education. She joined YMS because she is driven by and towards the mission. Jewel has inspired her to channel enthusiasm for education into supporting the growth of YMStudios.


David WordPress

David Wang contributes content to YMS through the lens of examining the intersection of racial struggle and class warfare. He is currently a student of Fine Art at the Art Institute of Chicago.