Our Approach

YouMatter Studios builds for empathy and inclusion. Our women and minority-led company brings experience tackling issues of diversity and representation to all that we do and actively seek better our clients though fostered understanding and empathy.

Our Story

YouMatter began in 2017 as a video game studio. The founder wanted to create a game that featured diverse characters so that her sister could see herself reflected in the media that she consumed. After meeting the production head in a virtual reality class at the University of Illinois, the Studio pivoted to creating virtual reality films and has gone on to tackle issues of social justice through media production.

Meet the Team

Want to know more about us? We can't wait to learn more about you, too!


Jewel Ifeguni

Founder & CEO

Jewel is a senior at the University of Illinois at Urbana-Champaign studying communications and computer science. She is a talented sprinter that loves watching Scandal in her free time.


Katherine Mimnaugh

Head of Production

Katherine is a recent graduate of the University of Illinois at Urbana-Champaign. Her thesis research investigated therapeutic applications for virtual reality. She enjoys playing guitar and meditating in her free time.


Eloy Lopez

Art Director

Eloy is a recent graduate of the University of Illinois at Urbana-Champaign. He studied advertising and media and is a talented sketch artist.

Next Steps...

Contact a YouMatter Studios Producer to get started on your Empathy Maps, Empathy Murals, and/or VR Films.