Founder's Note


Jewel Ifeguni, University of Illinois Alumni and current PM for Gaming For Everyone at Xbox, Microsoft, founded YouMatter Studios in 2017 because she was tired of her sister not seeing representation in games and more importantly media at large. With a background in Computer Science, Communications, and Technology in Commercialization, she's always found ways to merge media and technology to build empathy and more inclusive society. Her journey of filmmaking launched when she created a Virtual Reality film depicting Sandra Bland's experience and evolved into traditional as well as the upcoming VR Film, The DriveVR. To follow her journey more, you can check out her show #jewelzstartupjourney on Youtube & LinkedIn.

Past Work

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